The Promoter Academy applications at Factory Academy are now open!

The Promoter Academy is a tailored six-month development program designed to refine your skills, deepen your knowledge, and build a strong understanding of how to create, manage, and grow your own promotional platforms – whether live events, festivals, record labels, or club nights.

With guidance from a carefully selected group of mentors and specialist masterclasses facilitated by SFTOC & Factory Academy, the programme is shaped around you - centering the work you do and the career you want to build. Combining hands-on learning with supported guidance, the course works towards you pitching for a stage at Sounds from the Other City 2026, giving you an experience to be part of one of Greater Manchester’s most important independent music festivals. 

This opportunity is for early-career promoters looking to deepen their knowledge and develop the confidence to make promotion a sustainable career. It offers space to sharpen your craft in producing exciting, innovative music events. Across six months, we’ll explore the importance of collaboration, the power of branding, how to budget and secure funding and how to pitch and network with confidence.

To apply please follow the link.

Application deadline: 21 September