The Big Thing

The Big Thing is an annual gathering, where the immersive art community—at any stage in their journey—can come to connect, spark new ideas, and push the boundaries of their practice.

The Big Thing will bring together artists, producers, technologists, researchers and the wider ecosystem of venues, distributors, curators and funders from the UK and beyond.

With hands-on workshops, inspiring keynotes, thought-provoking panel discussions, and much more.

Over 3 days in Bradford, you’ll have the chance to connect, get inspired and evolve your practice.

What's On?

Here’s what you can expect:

• Inspiring talks
• Thought-provoking panel discussions
• Hands-on workshops
• Live performances 
• Artist assemblies
• Key issue discussions

Early bird tickets are on sale until Friday 21 April. The full schedule including details on what to expect for each session will be live on 24 April.

The Big Thing is where ideas spark, collaborations ignite, and the future of immersive art takes shape.

Building Community

One of the goals for Immersive Arts is to build a more connected, inclusive, and accessible immersive arts community across the UK and The Big Thing has been created to do just that.

This event is for everyone shaping the future of immersive art. Whether you’re brand new or you’re an established artist, producer, or technologist, The Big Thing is for you!

What to expect

The Big Thing is a multi-day event bringing together the immersive arts community across the UK to connect, collaborate and get inspired. The programme will include a dynamic variety of session formats i.e. talks, panel discussions, workshops, performances and social events. 

Throughout the event you’ll be able to meet other creatives, artists, alongside academic researchers, journalists and representatives from venues such as galleries and theatres, arts organisations, agencies and community groups. The programme has been designed to accommodate a varied level of familiarity with immersive arts, from those exploring the artform for the first time, to those with more experience.